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Go! Spreads its Wings

The financing recently secured by will permit the on-line resource for families to expand into other Canadian cities while optimizing tools and processes for customer satisfaction and overall user experience.

Toronto, ON January 14, 2012 has grown exponentially since its inception in June 2009 as a tool for Montreal parents to search an extensive, proprietary database of kid’s activities. The website is expanding into the Greater Toronto Area (GTA), where parents can plan their family’s outings, find local kid’s activities and “deals & steals” from kid-friendly local businesses.

According to Cindy Fagen, the website’s founder and president, the expansion into Toronto and next year into Calgary and Vancouver, reflects investor confidence in her business model. Fagen says that the investors are active strategic partners who are helping to shape The Kid Scoop’s business and connect with key advisors who have been successful in their own startups.

“The recent financing has made it possible for us to launch in other cities,” she explains. “When an investor looks at us, they see that our business is scalable with great potential for growth.”

In the next phase, The Kid Scoop will further invest in product development, develop a mobility strategy, increase traffic and hire additional staff to support the expansion. Fagen says, “We are continuously learning new and innovative ways to improve our business model. We expect to replicate this model and achieve our goal of a Kid Scoop in every city.” platform allows them to represent the SMB channel via digital and social media by offering hyper-local targeted content to a niche audience of busy parents. For parents provides a single, no-cost reference source for kid’s activities, programs and events. When parents sign in as Scoop members and register key information, such as their children’s ages and specific interests, they receive a monthly customized plan with relevant kid-friendly activities and real-time information. Parents also have an option to register and pay on-line for many of the activities.

The Kid Scoop website is a value property for small- and medium-sized businesses who want to target their local advertising via the Internet to reach busy parents. Fagen says this demographic smartly uses on-line technology as an accessible tool to research products and services and facilitate decision-making.

“We solve a universal pain point: parents want to save time and money and want the best for their kids. Businesses also want to reach these parents. We are the match maker between these two important demographics.”

While the website is the primary contact point for The Kid Scoop, on-the-go parents can also access via pages on social media, such as Facebook and Twitter.


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